Car Rental Market Overview:
The car rental market Size witnessed a significant growth trend, with a valuation of USD 92.02 billion in 2021. Forecasts indicate that this market is poised to expand further, reaching an estimated value of USD 139.65 billion, with a projected Compound Annual Growth Rate (CAGR) exceeding 7% during the forecast period. These trends underscore the growing global demand for car rental services, which is expected to contribute to an increase in market share.
The COVID-19 pandemic had a profound impact on economies worldwide, affecting businesses across various sectors, including transportation services. The challenges arising from the global lockdowns were substantial and insurmountable in many regions. With reduced international air travel, the demand for rental cars at airports declined due to widespread travel restrictions aimed at curbing the virus’s spread. Additionally, escalating fuel prices in developing nations may impede the market’s growth in the forecast period.
However, the global crisis has accelerated the adoption of rental cars worldwide. Post-pandemic practices now emphasize meticulous disinfection of vehicles, with safety and hygiene becoming paramount concerns. The need for individual mobility and adherence to social distancing norms are expected to positively impact the industry’s conditions.
Car Rental Market Segmentation:
The car rental market is segmented based on booking type, encompassing offline access and online access. It further categorizes by application type, including leisure/tourism and business. Vehicle type segmentation covers luxury/premium cars and economy/budget cars. The end-user category comprises self-driven and chauffeur-driven cars. Rental length segments include short-term and long-term rentals. Geographically, the market extends across North America, Europe, Asia-Pacific, South America, and Africa.
The Asia-Pacific region is anticipated to exhibit significant growth in terms of CAGR during the forecast period. This growth is attributed to the increasing travel and tourism activities and the availability of high-end luxury and economy vehicles, particularly in developing countries. North America led the global market in 2019 and is expected to maintain its dominance in the forecast period. Factors contributing to its growth include the rising number of leisure and business trips, both domestically and internationally. Consumer preferences have also shifted towards rental services, and the presence of prominent service providers like Avis Budget Group and Enterprise Rent-a-Car is expected to boost revenue prospects.
North America is projected to be the largest car rental market globally during the forecast period, with the United States being the largest country for car rental services. For example, Uber Technologies Inc. has adopted mobile technologies and other devices to efficiently meet consumers’ transportation needs.
Technology plays a pivotal role in driving market growth over the forecast period. This includes optimized corporate and customer information management and the development of user-friendly internet booking applications. Newer market entrants, such as Zipcar and BlaBlaCar, leverage innovative business models like car-sharing and embrace technologies such as telematics. Established players like Uber and Lyft utilize mobile technologies and devices to enhance personal transportation services, meeting consumers’ needs more effectively.